Maersk has announced that B2C Europe’s logistics products and services are integrated into Maersk’s e-commerce portfolio in Europe, rebranded as Maersk, and operating under the E-Delivery product. This marks the final step of the acquisition of the B2C firm. Maersk is an integrated container logistics company and a leader in shipping services. By joining forces with B2C Europe, Maersk is upscaling its e-commerce efforts in Europe by providing customers access to over 100 last-mile carriers through one simplified interface. Maersk´s E-Delivery product uses technical integrations to collect parcels at customers’ warehouses and inject them into all-important European carrier networks using its multi-carrier platform. This enables customers to both sell domestically from their warehouses as well as cross-border into Europe, leveraging their integrated customs clearance solutions across the most important entry hubs.
The brand integration represents a great opportunity for customers to grow, backed by simplifying and connecting their supply chains from factory to sofa. Adding such a strong-performing company to our e-commerce portfolio will enable customers to keep up with ever-changing consumer buying patterns and offer E-Delivery products for crucial end-to-end transparency.