Dubai will be hosting its first major in-person exhibition of the year – the Arabian Travel Market. It will set the marker on how the city gets back to being the destination of choice for mega-events and more – even with all the guidelines required to keep COVID-19 at bay. Abu Dhabi has already been on this road, having earlier this year hosted the biennial IDEX (International Defence Exhibition). In the second-half of 2020, 3D-based virtual events were all the rage, and it was felt that these would be around well after the world bids farewell to all vestiges of the COVID-19.
The virtual hosting platform launched in July last year, and proved an effective replacement for the video conferencing tools that were in peak deployment at the time. With eve, ‘attendees’ could simulate an event environment. On eve, from the registration to the actual sessions, all of the activity is done within a 3D virtual environment with personalized avatars and integrated communication tools.