Well-known by the popular sobriquet ‘milma’, Kerala Co-operative Milk Marketing Federation (KCMMF) was formed in 1980 as a state adjunct of the National Dairy Programme ‘Operation Flood’. It is a three-tiered organization. From the different units managed directly by KCMMF and the various units under regional unions MILMA produces and distributes pasteurized Vitamin – A enriched milk.
By leveraging LuLu’s network, Milma aims to tap into the vast market opportunity in the Middle East and increase brand awareness and sales.
Milma products are targeted towards health-conscious consumers in the Middle East. The region is characterized by a growing health-conscious population, who are seeking nutritious and high-quality dairy products. By partnering with LuLu, Milma can reach this target market effectively through its extensive network of stores.
LuLu will strategically place Milma products in its stores to cater to the health-conscious consumers. The products will be positioned in high-traffic areas such as the dairy section, refrigerated aisles, and fresh produce sections. This placement will ensure that Milma products are visible and easily accessible to customers, increasing the likelihood of product discovery.
LuLu will actively promote Milma products through various marketing channels within its stores. These channels may include product displays, signage, shelf talkers, and interactive displays. Additionally, LuLu may collaborate with Milma on in-store events, demonstrations, and sampling activities to educate customers about the features and benefits of Milma products.
To further enhance the marketing efforts, LuLu will support Milma’s online presence through its social media platforms. LuLu will share content related to Milma products, including product features, health benefits, and customer reviews. Moreover, LuLu will encourage customers to share their Milma experiences through user-generated content, further amplifying the brand’s visibility and credibility.
LuLu will provide excellent customer service to Milma customers. Trained staff will be knowledgeable about Milma products and will provide customers with accurate product information, recommendations, and assistance. Moreover, LuLu will ensure that Milma products are well-stocked and maintained in optimal conditions.
By leveraging LuLu’s extensive network in the Middle East, Milma products will gain increased visibility and reach health-conscious consumers. The strategic product placement, effective marketing, and excellent customer service provided by LuLu will contribute to the success of Milma in the Middle East.