Lazudi became the kingdom’s first cloud-based property agency with a $2 million investment from Swedish venture capital company PropTech Farm. The cash injection provides Lazudi with the capital they need to deploy the technology to simplify the home buying and selling process, which comes at the right time as Thailand’s property market gets ready for growth following the easing of travel restrictions. The deal with Stockholm-based PropTech Farm puts Lazudi at the forefront of digital innovation in the Thai property market, by using technology to move more of the property transaction process online.
Following the principles of e-commerce, the Lazudi cloud-based platform works for buyers, tenants, and agents, smoothing out the posting, marketing of inventory, providing increased transparency for buyers and sellers during the transaction process while slashing the onerous back-office paperwork and admin on agents. Hundreds of millions of dollars of venture capital have poured into global PropTech in recent years, seeing the vast potential to transform the way the world’s biggest asset class is managed and this new investment round shows that there is significant interest in the industry in Thailand. PropTech Farm brings an amalgamation of property and digital expertise, investing in entrepreneurs ready to disrupt the sector, and is specifically seeking out partners in Southeast Asia.