Houm is leveraging technology to streamline property transactions, making them faster and more efficient. By utilizing digital platforms, the company enables virtual tours, online negotiations, and secure digital contracts, reducing the need for physical interactions. This transformation not only enhances customer experience but also broadens the market reach across Latin America.
Virtual tours allow buyers to explore properties from the comfort of their own homes, saving time and travel expenses. They provide a realistic view of the property, enabling buyers to make informed decisions without needing to visit multiple locations in person. Additionally, virtual tours can be accessed at any time, offering flexibility for buyers with busy schedules.
Houm ensures the security of digital contracts by implementing advanced encryption technologies to protect sensitive information. They also use secure authentication methods, such as two-factor authentication, to verify the identities of all parties involved in the transaction. These measures help maintain the integrity and confidentiality of the contracts, fostering trust and confidence in the digital real estate process.
The digital real estate process significantly reduces transaction times, allowing buyers and sellers to complete deals more quickly and efficiently. It also lowers transaction costs by minimizing the need for physical paperwork and reducing the reliance on intermediaries like real estate agents. Furthermore, the digital approach allows for greater transparency, as all parties can easily access and track the progress of transactions in real-time.
Digital tools offer personalized search filters that allow buyers to tailor their property search based on specific criteria such as location, price range, and amenities. These tools also provide detailed property descriptions, high-quality images, and even interactive floor plans, giving buyers a comprehensive understanding of each property. Additionally, AI-powered recommendation engines suggest properties that match buyers’ preferences, streamlining the discovery process and ensuring a more efficient search experience.
Houm was founded by Benjamín Labra (CEO) and Nicolás Knockaert (COO) to help millions of people find their dream home or sell or rent their property.