Majid Al Futtaim added a new payment solution – SHAREPay – to its popular SHARE rewards programme. The region’s leading loyalty programme enables members to ‘Pay, Earn and Redeem’ points in just one tap, using innovative FinTech solutions to enhance customer experience. SHAREPay, the first of its kind digital wallet in the MENA region, enables SHARE members to link up to 10 existing debit / credit cards to a single digital card allowing for seamless instant earning and burning of SHARE points across the Majid Al Futtaim ecosystem. Customers can now pay via their linked card or use their SHARE points by simply tapping on any POS terminals across Majid Al Futtaim’s ecosystem, making the experience smooth, familiar, and seamless.
The launch is in line with the company’s efforts to diversify its business into new digital verticals, such as FinTech, already integrated with its existing business units. As a result, Majid Al Futtaim will soon expand its FinTech Solutions to its external ecosystem, a platform designed to enable the FinTech community to thrive through the company’s distribution and scale and its partners with proven products and services and differentiation through internal and external data and fintech offerings.