Travel industry is no stranger to disruption. Even before the Covid-19 pandemic, a range of digital players were upending the sector with tech-enabled experiences and new business models. Established travel companies raced to embrace digital transformation — and not always successfully. Seera Group recognises the need for reinvention across the board, with payments and its partnership with Checkout.com, core to its digital strategy. To achieve its growth plans, Seera Group has embraced an ambitious innovation agenda — including a willingness to disrupt itself. With Checkout.com, Seera Group has a payment service provider that’s able to move at the speed needed to achieve its objectives. As Ahussain explains, one of the essential reasons that Checkout.com can solve these problems is because of its modular design. This lets customers like Seera Group tailor their integrations and allows for rapid experimentation and expansion.
In the markets that Seera Group operates, the ability to tailor the customer experience to local preferences is also a must to drive acquisition and consumer loyalty. Seera Group also worked with Checkout.com to implement Apple Pay, which has since gained major traction in the region due to companies going cashless to combat Covid-19. Checkout.com’s high-profile base of clients, including in travel, as another benefit. As Seera Group continues to advance focused on the potential of payments to power growth for the group. That opportunity is a large one, indeed. The e-commerce and digital payment sectors in the Middle East & North Africa, Pakistan (MENAP) region are set for major growth in 2021, with nearly half of consumers likely to increase their online shopping over the next year, according to a recent report by Checkout.com.