Peakflo lets companies pay bills and send invoices. In product terms, Peakflo is a collection of services, including accounts receivable (money in), accounts payable (money out), a payment layer and an integration layer, linking the service to accounting software and some enterprise resource planning. All that takes work to build and maintain, meaning that Peakflo is — you guessed it — using its new capital to hire.
Peakflo has added between 10 and 15 customers per month, now counting more than 50. With a recently expanded sales function, the company wants to hit 100 in the next month and reach $1 million in annual recurring revenue (ARR) in early 2023. The company can drive gross margins of around 85% on its software products, but something more akin to 40% in the payments space. As Peakflo scales its software cost based on payment volume, it scales twice off more customer activity, but its gross margin differential lays bare why software is such a valuable business category.