Panasonic laid out its plans on expanding its regional market share, eyeing double-digit revenue growth for 2023, as it continues to strengthen its commitment to cater to the evolving customer demands for its industry-leading products and solutions.
Panasonic marked tremendous growth across categories, particularly on its Health and Hygiene related consumer appliances.
Panasonic is emphasizing anew its commitment to the region with its focus on key markets expansion, further investments in R&D to develop locally fit products and solutions, as well as stepping up sustainability initiatives. Another major component of the brand’s strategic plan for this year is the launching of the second edition of the Panasonic Influencer Affiliate Program (PIAP), an online initiative in which Panasonic partners with social media influencers to promote increased engagement with its customers, while empowering more consumers to live their best.
The global economy faces a significant slowdown in activity, nonetheless, prospects up to next year for the Middle East and Africa remain positive. This is great news and brings us further optimism to serve the regional market.
Panasonic has consistently valued its commitment to innovation, quality, reliability, and efficiency.
Panasonic Marketing Middle East and Africa FZE (PMMAF) are the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic are handled by PMMAF.