makeO and MENA’s Smileneo, both leading direct-to-consumer teeth-straightening platforms in their respective markets are joining forces. The combined entity will become the largest clinical beauty technology platform across the markets, with the scale to match consumers’ demand.
The acquisition is one of the first examples of closer startup ecosystem cooperation between the MENA and India catalyzed by the UAE-India Comprehensive Economic Partnership Agreement.
Smileneo has served thousands of patients through a network of more than 30 licensed partner orthodontists in the UAE, Saudi Arabia, Bahrain and Qatar. Smileneo’s adherence with health authorities in the region made it the first and only licensed regional teledentistry platform for direct-to-consumer teeth straightening in the MENA.
makeO, India’s leading clinical beauty technology startup, oĊers consumers access to doctor-backed smile and cosmetic skin therapies in an easy and affordable manner.