Latin America (LatAm) is an enticing and challenging markets for e-commerce merchants today. It is widely recognized as one of the fastest-growing markets in today’s world, but it is also widely misunderstood. PayRetailers positions itself in emerging local markets by offering a single API that e-commerce clients can use to integrate directly. The company also offers a personalized service that guides clients throughout this process. Having a local guide is essential–there are many factors that companies that don’t have experience in the Latin American market may not know about. Latin American customers face many hurdles in the way of participating in the online economy.
PayRetailers has also developed a deep understanding of each local market within Latin America. Unlike the European Union or the United States, Latin America does not have a unilateral currency. Each country has its own set of regulations, its own language, and its own culture. Looking at the Brazilian market, for example, they have a very particular regulatory framework. Setting up a local business can take a lot of time, and you need good advisors. If you don’t have the experience in the markets, it can be very difficult to send funds outside of the country.