Greece has made huge strides in diversifying its tourism industry, cultivating old destinations, and building up new ones, with a goal to defeat seasonality outside of Athens. Well-received advertising and marketing campaigns placed in international media and based on campaigns such as ‘Greekend’ and ‘Greece does have a winter’ have moved the spotlight to areas of the mainland, as well as other lesser-known corners of the country.
A key factor in upgrading product was investments from abroad, including from Saudi Arabia, the UAE, and the US. All the big brands are now in Greece, but this is not random, if all the major tourism multi-nationals want to invest in Greece and have opened numerous high-class hotels and condos six stars, even seven stars then this is proof of the uniqueness of this country.
This progress can be seen in the increase in number and frequency of new and existing airline routes to and from Greece, with daily direct flights to the capital from major American cities and a growing number of carriers from the Middle East offering routes for leisure and business travelers.
The real asset in an airline is not the aircraft, but its people. This is what makes the difference.