The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month.
The idea is to have millions of users experience Flipverse and open the doors to the future of shopping.
Flipkart and its chief rival in India, Amazon, are increasingly broadening their offerings to reach new customers in the South Asian market and retain loyal base.
The broader partnership with Flipkart is Polygon’s latest win as it aggressively attracts large brands. The Ethereum scaling platform has partnered with a number of firms including Stripe, Meta and Starbucks in recent months.
The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India.