Founded in 2020 and headquartered in Palo Alto, Deuna is a software-as-a-service (SaaS) start-up built to deliver an online one-click checkout experience for customers. The firm’s offering enables merchants to convert and accept different forms of payment as well as utilize anti-fraud tools and analytics. Deuna has raised $30 million in a Series A funding round. The round was led by Activant Capital with participation from Valor Capital, Abstract Ventures, Acrew Capital, Upload Ventures and a group of individual investors. Along with a $7 million seed round in October 2021, the company has now raised a total of $37 million to date.
Deuna says it is currently focusing on providing its services to the Latin America region. It plans to use the new money to expand into Mexico, Colombia, Ecuador, and Chile, as well as further develop its product offering and hire new talent. The firm says its payment orchestration tech, anti-fraud capabilities and “massive network of users” will “evolve e-commerce” in Latin America as it looks to drive the push towards “commerce 3.0”.