Bluechip Technologies, an African enterprise company that partners with international OEMs like Microsoft and Oracle and provides data warehousing solutions and enterprise applications to banks, telcos, and insurance firms, is announcing its European launch. The Nigeria-based systems integrator said the strategic expansion positions it as a new competitive entrant in the EU market offering data warehousing and analytics products as well as highly experienced senior data engineers from its Nigeria team as consultants for European firms. Bluechip’s data warehouse product collates data from disparate sources, translating them into information that gets businesses to understand trends such as customer lifetime value, churn, and business analytics on gathered data. Telcos also use its simplex voucher management system to create airtime vouchers.
The post-pandemic trend in remote working, a critical shortage of tech talent and an increase in demand for managing data more efficiently present a great opportunity for his company to deliver specialized services in Europe. Also, the company, having delivered — in partnership with international OEMs — a range of enterprise tech infrastructure solutions in the African market, thinks it can do the same in Europe and plans to target the telco and banking sector from its Ireland base. Bluechip’s growth over the past decade has almost mirrored the development of the African tech ecosystem and similar businesses in the same time frame despite the company not being venture-backed.