Ascenda’s TransferConnect network, the world’s largest points exchange network, is powering the new program, bringing more than 50 live integrated live currency rewards partners to Banque Saudi Fransi’s (BSF) JANA Rewards Program portfolio. The only global hub connecting banks and major merchants, TransferConnect is facilitating seamless rewards currency conversion for all BSF’s retail customers. BSF is also leveraging Ascenda’s best-in-class customer engagement capabilities to deliver personalized financial solutions for its customers both at home and abroad. With more than 340,000 cards in circulation, this new strategic partnership is set to disrupt the traditional cashback era in the market and deliver unparalleled consumer value and choice. Tapping into BSF’s digitally native customer base, the new solution will bolster the banks’ position as one of the leading card issuers in the market.
Ascenda is a global technology company that makes banking rewarding. Ascenda delivers digitally native, intuitive, and easy-to-deploy rewards solutions that enable banks to build deeper customer connections across the entire financial relationship. The company serves financial services clients in more than 40 markets, including leading banks such as HSBC, Capital One, ICBC, and Standard Chartered as well as disruptors such as Virgin Money. Banque Saudi Fransi is a Saudi Arabian Joint Stock Company, which has been a cornerstone of the Saudi banking sector over its 43-year history. Banque Saudi Fransi is a leading corporate, private, and retail bank providing a wide range of investment banking and asset management services and investment funds. Founded in 1977, the bank is headquartered in Riyadh and has a network of 87 branches across the Kingdom of Saudi Arabia.