Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing. The move will strengthen Accenture Song’s ability to deliver creative and tech-driven brand experiences for clients across Southeast Asia. The intent to acquire Romp will enhance Accenture Song’s brand and marketing expertise, reinforcing its ability to help clients embrace new frontiers such as the metaverse and become relevant, experience-led organizations. It also strategically aligns with Accenture’s business strategy to help businesses in Indonesia capture opportunities in a post-pandemic economy that’s poised for substantial growth — its digital advertising market is the fastest growing in Southeast Asia and its e-commerce market is estimated to reach $53.8 billion in 2025.
Accenture continues to invest in capabilities to help its clients drive growth through relevance. Last year, Accenture Song acquired Kuala Lumpur-based creative agency, Entropia, to deepen its capabilities in customer experience, design and creative communications. Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 710,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.