Prudential says it will leverage Google Cloud’s data analytics capabilities, infrastructure, and the broader Google ecosystem, to accelerate its digital transformation and enhance user engagement of Pulse, Prudential’s health, and wealth platform.
The Pulse app – available in 17 markets and 11 languages – provides users with access to services such as health risk assessment and online doctor consultation to help them manage their health needs, as well as digital wealth tools for financial decision-making.
The two firms first started working together in 2019. Prudential is currently using Google Maps in the Pulse application, and further projects with Google Health, Document AI and Fitbit are being explored.
Prudential expects to benefit from Google’s suite of data analytics, artificial intelligence (AI) and machine learning (ML) tools such as Kubeflow, Looker, BigQuery and Vertex AI. In the longer term, it will look to adopt Google’s AI across a broader digital strategy, to benefit both agents and customers.
Prudential has more than 530,000 agents across its 23 markets in Asia and Africa and over 170 bancassurance partners with access to circa 27,600 bank branches, serving more than 19 million customers.