New digital “bank for youth” called LINC has launched in Jordan, which claims to take a holistic approach to supporting the country’s university students and young adults. LINC takes a holistic approach to supporting the country’s youth. LINC offers a full suite of financial services including debit, credit, and prepaid cards, current and savings accounts, international money transfers, SMS banking, and a portfolio of loan products. Customers can download the LINC app to utilize the bank’s services. PayPal has also partnered with the bank for instant P2P and bank account transfers. Jordan’s first youth-focused bank also offers a selection of specialized learning courses, covering subjects from languages and communication skills to finance and management.
LINC also curates a programme of events, speakers, and other resources including lectures, seminars, talks, and interviews across multiple industries and disciplines. Digital hubs, internet access, and meeting spaces are also on offer, alongside entrepreneurial support and career and employment guidance. These physical spaces are in universities and shopping centers throughout Jordan. The neobank has been built by Cairo Amman Bank, a full-service bank in Jordan and Palestine. It operates around 84 branches and offices in Jordan and 21 in the Palestinian territories.