Mastercard introduced The Belle Block™ in Latin America and the Caribbean (LAC), during the 11th edition of the Mastercard LAC Innovation Forum. The Belle Block™ is a community launched in June 2022 to educate and empower women and non-binary individuals to benefit from Web3 technology and crypto. This expansion to the region comes in partnership with WAGMI LatAm, an education initiative aimed at bringing 5 million Latin women into Web3 by 2030.
Mastercard believes in the power of technology and its ability to build a better future that includes everyone. This new group focuses on delivering on key building blocks: Business Growth, Education, Leadership, Legal & Regulatory Advocacy and Entrepreneurship.
Mastercard launched its 2022 New Payments Index, a global survey among 35,000+ consumers in 40 countries, which found those already familiar with the crypto space, women especially, have a heightened interest in expanding their knowledge. 95% of Latin American women have heard of cryptocurrency, but their current understanding of crypto and digital asset terminology is less robust than men, including non-fungible tokens (NFTs) – 42% of women are aware vs. 56% of men, blockchain – 28% of women are aware vs. 44% of men, and central bank digital currencies (CBDC) – 43% of women are aware vs. 52% of men.
Mastercard is a global technology company in the payments industry.