Justos, a startup that says it will be the first insurance company in Brazil to use data when determining rates, has raised a $35.8 million Series A round of funding led by Ribbit Capital. SoftBank’s Latin American Fund and GGV participated as new investors, in addition to existing backers Kaszek, BigBets, Nubank CEO David Velez and Kavak CEO Carlos Garcia Ottati. Justos had announced a $2.8 million seed raise that included participation from Kaszek, one of the largest and most active VC firms in Latin America, and the CEOs of several unicorns including Assaf Wand, CEO and co-founder of Hippo Insurance; Sergio Furio, founder and CEO of Creditas; Patrick Sigrist, founder of iFood and Fritz Lanman, CEO of ClassPass. Senior executives from Robinhood, Stripe, Wise, Carta and Capital One had also put money in the round.
The fact that Justos has yet to officially launch its product and has already attracted such a large group of high-profile investors is notable. The process to get insurance in the country, by any accounts, is a slow one. It takes up to 72 hours to receive initial coverage and two weeks to receive the final insurance policy. Insurers also take their time in resolving claims related to car damages and loss due to accidents, the entrepreneurs say. They also charge that pricing is often not fair or transparent. Justos aims to improve the whole auto insurance process in Brazil by measuring the way people drive to help price their insurance policies. Like Root in the U.S., Justos intends to collect users’ data through their mobile phones so that it can “more accurately and assertively price different types of risk.” This way, the startup claims it can offer plans that are up to 30% cheaper than traditional plans, and grant discounts each month, according to the driving patterns of the previous month of each customer. The insurtech plans to use its new capital to continue to hire, and expand its area of operations, as well as toward launching other lines of insurance. The startup has a team of 30 with the goal of having 50 employees by year’s end and 200 by the end of 2022.