YuLife, the tech-driven insurance company on a mission to inspire life, announced that it has raised a $70M (£50M) Series B in one of Europe’s largest insurtech funding rounds in life insurance. The round was led by Target Global and supported by new investors Eurazeo and Latitude as well as existing investors Creandum, Notion Capital, Anthemis, MMC Ventures, and OurCrowd. YuLife will use the capital to develop new products, expand its UK market penetration, and broaden its reach into new global markets. YuLife transforms traditional group life insurance into a suite of wellbeing and insurance products, pioneering a paradigm shift in the insurance industry towards a model that simultaneously supports members, insurers and employers. Members improve their wellbeing while insurers gain from an approach that de-risks individuals through healthy activities, while employers are empowered with a product to truly demonstrate care for their employees. Active YuLife members make proactive lifestyle changes, prevent physical and mental illness, and financially protect themselves thanks to essential services.
YuLife’s life insurance includes everything in a traditional group life insurance policy – but also adds critical illness, income protection, virtual GP services and employment assistance such as counseling and coaching. Uniquely, YuLife also enables employers to reward healthy living by offering employees discounts and vouchers from leading brands including Amazon, ASOS, and Avios which can be purchased with YuCoin, YuLife’s virtual currency, earned by completing everyday wellness activities such as walking, cycling, meditation, and mindfulness. By incentivizing healthy living, YuLife provides employers with a way to simultaneously boost retention rates, improve employees’ standard of living, and safeguard their loved ones’ financial future. YuLife’s app harnesses the latest behavioral science, artificial intelligence and game mechanics to provide members with a highly engaging service that drives lasting healthy habits as well as providing actionable HR insights for businesses. As a result of the YuLife app’s unparalleled user engagement, members benefit from an average of 120 annual touch points and almost 1 million wellness quests have been completed through the app to date. YuLife is a tech-driven insurance company on a mission to inspire life and turn financial products into a force for good. By harnessing the power of gamification and the latest behavioural science, YuLife insurance rewards healthy living and puts everyday wellness within reach of everyone. Founded in 2016, YuLife is headquartered in London and backed by serial investors and VCs including Target Global, Eurazeo, Latitude, Creandum, MMC Ventures, Notion Capital, LocalGlobe, Anthemis Exponential Ventures, and OurCrowd.