Citi’s Latin America business has successfully developed one of the most comprehensive platform value propositions as a part of its Digital First strategy. Digital value proposition has evolved from enabling clients’ treasury digitization objectives, such as efficiency and transparency, to helping them compete in the digital economy. he Citi Digital Account allows institutional clients the ability to completely digitize their banking experience, no longer requiring the need for wet-signed signature cards, check books or manual transactions. Clients will also benefit from a suite of digital self-service capabilities and biometrics authentication. The Citi Digital Account offers complete integration with Citi award-winning Digital Bank Platforms making account management easy and accessible while optimizing the information clients use to make decisions. Citi Digital Account is now offered in Brazil, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, and Puerto Rico, with additional countries to follow in 2022. The future of Banking in Latin America is here, and it is checkless. The Citi Digital Account will help build a cashless digital economy.
Citi’s Institutional Clients Group is scaled to serve multi-national companies, emerging market leaders, governments, investors, and ultra-high net worth households that rely on Citi’s unique global network, insights, and local market expertise to meet their banking needs. Citi Treasury and Trade Solutions (TTS) enables our clients’ success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry’s largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry’s most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.