Ascenda, the world leader in powering global rewards card and payment value propositions for financial brands, announced its partnership with Axis Bank, India’s third largest private sector bank to power their innovative new rewards program.
Axis Bank, with a presence of 4,760 branches in India across 2,676 cities and towns, is going to leverage Ascenda’s premium rewards infrastructure and points exchange marketplace to produce a unique proposition targeting the ever-increasing premium traveler segment.
Ascenda is the global technology company that makes banking & payments rewarding – delivering digitally native, intuitive and easy-to-deploy rewards infrastructure that enable brands to grow revenue and build deeper customer connections across the entire financial relationship.
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses.