ADQ to Launch Wio

ADQ is an investment company that holds assets in a variety of sectors, including energy, pharmaceuticals, and logistics. The firm describes itself as a “strategic partner” of the Abu Dhabi government that is “committed to accelerating the transformation of the emirate into a globally competitive and knowledge-based economy. ADQ will launch a new digital banking platform called Wio, which investors hope will help boost the United Arab Emirates’ digital economy. Wio will first launch a beta version targeting small and medium-sized businesses.

Wio already has 2.3 billion Emirati dirham ($626 million) invested in it. ADQ and another investment company, Alpha Dhabi Holding, own a combined stake of 65 percent. The Abu Dhabi-based telecom giant Etisalat holds 25 percent and First Abu Dhabi Bank holds the remaining 10 percent. The UAE is undergoing several economic changes as the Gulf state aims to transition away from oil. Last month, the Emirates announced that it would begin taxing business profits for the first time starting in 2023. Karen Young, , director of the Economics and Energy Program at the Middle East Institute, told Al-Monitor the tax is a part of a wider “diversification effort” in the Gulf and an attempt to raise government revenue. Earlier this week, an Emirati official told Al-Monitor that the new tax regimen aims to encourage startup growth by reducing business fees.  Digital banking is on the rise across the region. The Dubai-based bank YAP launched the first digital banking platform in the UAE last year.

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