GoHenry and Pixpay will continue to operate under their own brands with no change in leadership, headquarters, or headcount. Pixpay targets the Gen Z crowd by offering financial services through a mobile banking app that can be accessed and monitored by parents. GoHenry, which was founded in 2012, raised $40 million in 2020, the majority of which it allocated for its U.S. expansion, Zivoder told Banking Dive at the time. Pixpay was founded in 2019 in France by Benoit Grassin, Nicolas Klein and Caroline Ménager, and claims to have nearly 200,000 members. The fintech expanded to Spain in November 2021 and plans to expand into Italy and Germany.
Pixpay raised more than €11 million since April 2019 from the investment fund Global Founders Capital and BPIFrance via its Digital Venture division. GoHenry’s experience and heritage will only serve to strengthen the already strong proposition offered by Pixpay.