Habi Becomes First PropTech Unicorn in Latin America

Habi, the data-driven residential real estate platform, announced that it has raised $200 million in equity in its Series C funding round, becoming the first Property Technology unicorn in Spanish-speaking Latin America. The Company’s Series C also represents the largest funding round and only unicorn valuation with a female founder & CEO in Latin America1,2. The latest funding round was led by Homebrew and SoftBank Latin America Funds, with participation from Banco Mercantil del Norte, S.A., Institución de Banca Múltiple, Grupo Financiero Banorte, Tiger Global, Inspired Capital, Clocktower Ventures, Endeavor Catalyst and Henry Kravis, among others.

Habi operates in more than 15 cities in Mexico and Colombia, representing an estimated population of over 60 million. Despite its rapid growth, the market opportunity remains vast, with millions of consumers looking for simpler and more cost-effective ways to navigate the housing market. Habi is well positioned to capitalize on this massive, growing market and will use the capital raised in its Series C round to continue to expand its geographic presence on a path to cover all major cities across Spanish-speaking Latin America and deepen its suite of offerings, with a focus on embedded financial services. Habi is building the digital infrastructure for an efficient residential real estate market in Latin America, with the goal of empowering families in one of the most important decisions of their lives: their homes. Since 2019, Habi’s data-driven tools, including valuation, transaction and financing products, have introduced transparency, speed, liquidity and trust to what had traditionally been an opaque and slow process for hundreds of millions of Latin Americans. Habi benefits all players in the ecosystem, helping brokers and banks make faster, more informed decisions, but most importantly, giving families freedom and control over their lives and the wealth they store in houses and apartments.

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