GrubMarket today announced it has completed the acquisition of Buenos Aires, Argentina-based Salix Fruits, a global fresh fruit importer and exporter with a wide portfolio of produce items ranging across apples, lemons, oranges, tangerines, pears, grapes and more. The company has hundreds of growers in more than 20 countries and serves over 450 customers across 50 countries worldwide, including Argentina, Chile, Brazil, South Africa, Spain, India, and the U.S. Founded nearly 10 years ago by fresh fruit industry veterans Juan González Pita and Luis Elortondo, Salix Fruits is still managed by Pita (COO), alongside Alejandro Moralejo (CEO) and Daniel Calvo (CFO). Today, Salix Fruits is a leading company in the import and export of fresh fruit globally, shipping thousands of containers of product in 2021 and generating double-digit year-over-year revenue growth over the last several years. Salix Fruits also has a strong reputation as a proactive adopter of technology. After the acquisition, the business will continue to be managed by its current experienced and mission-driven leadership team.
As a part of GrubMarket’s portfolio, Salix Fruits will now utilize GrubMarket’s innovative and proprietary WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, powerful sales capabilities, intuitive online ordering, precise inventory management, lot traceability and tracking, grower accounting, automated routing and logistics support, and mobile applications. Founded in 2014, GrubMarket is a San Francisco-based food technology company operating in the space of food supply chain eCommerce for both business customers and end consumers, as well as providing related software-as-a-service solutions to digitally transform the American and global food supply chain. Currently, GrubMarket operates in Arizona, California, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Missouri, New Jersey, Nevada, New York, Oregon, Pennsylvania, Texas, Washington, Ontario and British Columbia (Canada), Argentina, Chile and Brazil (South America), South Africa, Spain, New Zealand and India, with plans to expand to the rest of the U.S., Canada, South America, and other parts of the world.