Asia is now looking towards healthier products that can increase their energy. Consumers in Asia are occasionally or often looking to use products that boost their energy levels. Consumers also pledging to make greater attempts to eat and drink healthier to control their future health, this provides an opportunity for products that boost energy in a healthier and balanced way. Palatinose is naturally derived from pure beet sugar and occurs in small amounts of honey. It has a natural, mild sugar-like taste with good solubility. Palatinose is also fully yet slowly digested — providing full carbohydrate energy in a balanced and sustained manner. A vast amount of data from over 30 blood glucose response trials have consistently found a lower blood glucose response to Palatinose as compared to sucrose, maltodextrin or other reference carbohydrates.
The fact that consumers simply want to stay energised for longer — it is that they are also aware of the importance of a healthy blood glucose level. Low-glycaemic, slow-release carbohydrates are therefore the way to go, in order to keep our blood glucose response under control, and in ensuring that we have enough sustained and balanced energy to go about our day without feeling tired. There is therefore an opportunity for food and drink manufacturers to reformulate with healthier, smart-release carbohydrates that meet consumers’ needs of delivering energy in a balanced, sustained manner, especially with the greater interest for improved energy levels across different consumers in the region.