Most businesses, especially those in healthcare, pharmaceutics, leisure, energy, tourism, and retail, will need digital transformation plans to successfully transition to a digital economy. Loyica has created a digital ecosystem called Saphyte that provides its partners with the tools necessary to build automated processes around tasks such as gathering contact information from leads, sending emails to existing and potential customers, managing sales pipelines, and gathering insights from target audiences. Saphyte will help businesses, especially local ones, to hijack growth opportunities such as the observed accelerated shift to e-commerce, the increasing digitalization of the economy, and innovation of data-enabled services— telehealth, online education, and remote working. Providing free implementation services, one-on-one consultation, and preparing their partners’ workforce to use the technology to gain important data and insights from an ever-changing market and make data-driven decisions. It also makes their partners’ work processes more efficient by making the software perform the boring, manual processes such as recording contact information from leads and customers and sending emails to leads on their journey towards becoming customers, among others.
Digital ecosystem consists of all digital tools and platforms used within an organization. It factors in processes used by an organization such as those related to lead generation, sales conversion, and customer retention, and aims to automate these processes so that the user is left to concentrate on more important tasks that the software has yet to automate. Recently added its Landing Page Builder and Drip Email Marketing features that would help them capture and convert leads online, with the growth of daily active internet users during the pandemic. Many organizations’ strategies have recently prioritized the incorporation of digital transformation in their plans. Using a digital ecosystem has been proven to improve organizational performance as well as assist it with its interactions outside the company. It also enhances business value by helping companies consistently meet customer expectations. This is important because consumers, especially in the UAE, have recently been recorded to have gone digital as well. At least 73 per cent of the UAE’s consumers believe that the coronavirus pandemic has made them more positive about online shopping, with projections that the traditional means of making purchases would sooner be forgotten.