Rand Merchant Bank (RMB) has announced an investment in its brand – recently valued at R4bn by Brand Finance – to align with its evolved business strategy and a rapidly advancing digital business environment. The latest investment in our brand reflects these changes, ensuring that the RMB brand remains relevant, modern and distinctive in the broader African market and with our growing client base. The new brand reflects RMB’s over-arching purpose, which is to liberate diverse talent to do good business for a better world. RMB’s long-standing tagline ‘Traditional values. Innovative ideas.’ remains a central part of the current brand iteration, as it perfectly captures the bank’s ongoing operating philosophy and approach to doing business.
The strong values on which our founders started the business are still relevant today, constant pursuit of innovation in order to ensure success for our clients. The brand refresh is symbolic of the confidence that we have in our business. Similar to the way in infrastructure and people, the brand refresh is a necessary investment in RMB and will be done in a responsible way. RMB will continue to execute on its strategy and set the business up for future success. The refreshed brand will play a role in ensuring this is the case by reflecting a contemporary African brand that is rooted in purpose and shaped by client needs.