An Binh Bank (ABBANK), has partnered with digital banking software provider Backbase to transform its customers’ banking experiences.
Backbase will deliver the full suite of its Engagement Banking Platform, which encompasses Digital Onboarding, Digital Banking, Digital Assist and Digital Engage.
The platform will enable omni-channel banking, increase ease in customer acquisition, retention, cross-sell, hyper-personalization, and improve customer servicing.
ABBANK had set a five-year digital transformation strategy in 2021 with the aim to deliver a new level of customer experience through digital channels and strengthen its products and services.
The bank has also partnered with McKinsey Vietnam to design a technological architecture and long-term implementation plan.