Asia’s makeO and MENA’s Smileneo, both leading direct-to-consumer teeth-straightening platforms in their respective markets are joining forces. The combined entity will become the largest clinical beauty technology platform across the markets, with the scale to match consumers’ demand. The acquisition amount has not been disclosed.
The acquisition is one of the first examples of closer startup ecosystem cooperation between the MENA and India catalyzed by the UAE-India Comprehensive Economic Partnership Agreement signed in February 2022.
makeO, India’s only U.S. FDA approved B2C aligner company, is an innovative tech-enabled brand that offers at-home ‘aesthetic makeovers’, i.e., oral and skin care services via its brands toothsi and skinnsi. makeO has successfully created an ecosystem of established orthodontists, dentists and dermatologists that are revolutionizing the way in which services such as teeth alignment, teeth whitening, laser hair removal and derma-facial treatments are performed outside a clinical setup.
Smileneo is the MENA’s only licensed teledentistry platform for teeth straightening. Through its cutting-edge telehealth technology and premium clear aligners, Smileneo is revolutionizing teeth straightening by offering consumers the ability to get clinically safe, effective clear aligner treatment at significantly lower costs with less hassle.
makeO, an AMPA Orthodontics Pvt. Ltd. offering, is an innovative tech-enabled physical aesthetics solutions brand that offers at-home ‘aesthetic makeovers’, i.e. oral and skin care services via its brands toothsi and skinnsi. makeO is the only U.S. FDA approved B2C aligner company in India.