Bitpreco is reportedly launching a platform that will provide banking services.
The new platform, which is called Bitybank, will offer payments, digital accounts and credit cards through an app.
It is an extremely easy way to bring users to the crypto world with a full-service experience where they can buy, sell, withdraw, deposit, exchange for other assets and experience DeFi, with the same ease of investing in savings.
Bitybank will also offer the customers using its cards a rewards program that will pay them in crypto a way to introduce people to the crypto market.
The number of users registered on Bitpreco’s cryptocurrency exchange increased fivefold from 2020 to 2021, and the company expects the introduction of the Bitybank banking services platform to boost that number by 50%.
The country’s embrace of digital banking carries over to digital payments as well. The Brazilian government and central banking system are harnessing this digital innovation with their own instant payments platform, Pix, which is now used by more than half of the country’s consumers.