Motive Partners to Acquire embedded/capital

Motive Partner, a specialist private equity firm focused on building, backing and buying the technology companies that enable the financial economy, announces that it has entered into an agreement to acquire embedded/capital GmbH (“embedded/capital”), a leading European venture capital platform focused on supporting the next wave of financial technology innovation, subject to customary closing conditions.

Motive identified a whitespace opportunity to build a leading, fully integrated stage-agnostic investment firm focused solely on financial technology. In December 2021, having formed a strategic relationship with Apollo Global Management, Motive Partners launched Motive Ventures. Led by Mariano Belinky, formerly CEO of Santander Asset Management and founder of Santander’s venture capital business, Motive Ventures has invested in 5 companies to date. In parallel, embedded/capital was formed in Berlin.

The combination of embedded/capital’s team with the Motive Ventures team brings together top talent from across the industry to seek to capitalize on the market dynamics and growing opportunity ahead as new financial technologies and business models emerge at pace. The combined Motive Ventures team, consisting of 14 people, will be enabled by its market proximity, with on-site presence in three financial technology capitals: Berlin, London and New York City.

Leveraging Motive’s expertise, ecosystem, established IOI operating model and in-house innovation capabilities through Motive Create, Motive Ventures will continue to define and execute upon a value proposition that backs exceptional entrepreneurs’ visions and businesses. Motive Ventures focuses on early-stage investments, while Motive Capital Funds invest across growth and buyout. Both strategies focus exclusively on financial technology investments across North America and Europe.

Motive Partners is a specialist private equity platform, combining Investors, Operators, and Innovators, to build, back and buy the technology companies that enable the financial economy. Motive invests across stage in technology enabled financial and business services in North America and Europe. Motive has offices in New York City and London, with over 220 professionals, managing approximately $4.8 billion in assets under management across two investment programs, Motive Ventures (early stage) and Motive Capital.

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