Sukoon means peace of mind in several languages including Arabic and is at the core of the company’s work ethic and reflects the texture of its now unrivalled services and leading position in the region.
In the 47 years that it has been at the spearhead of the insurance sector, the company has striven to ensure a sense of protection and security to every client by addressing every need as special and individual. It has been an endeavor to capture that essence of caring and commitment for its corporate rebranding as Sukoon.
The new corporate identity fortifies its position as the insurer of choice in the UAE and beyond. The new name precisely represents the company’s evolution as a modern insurer that has pioneered innovation, provided unrivalled quality of service, and stood rock-solid to fulfil customer obligations.
With a satisfied and diverse clientele and a history of setting the standard in the industry, Sukoon’s platform is what sets it apart. Its strength lies in the professionalism and dedication that marks its 650-strong staff, which is networked through its branches and available 24/7 through its call centre not to mention an active e-commerce platform. The principal areas addressed include healthcare, motor life, and general insurance options.
Committed to providing bespoke insurance solutions that are aimed at an overall protection of assets and wealth, Sukoon has written a record number of premiums in 2021 amounting to Dh3.54 billion and is also listed on the Dubai Financial Market stock exchange, so the rebrand is a timely one.
With service as its core work ethic, the company believes in establishing long-term relationships and using trust as its salient feature in keeping every customer satisfied and feeling secure.
Sukoon is a new starting point where the company will leverage its foundations, to develop an exceptional insurance platform with the objective of providing an unmatched customer experience and unrivalled insurance expertise in the region.